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Our Marketing Plan

The Professional Difference Marketing

Listing agents are not created equally. When you list your property for sale, you need to be sure that your listing agent takes an aggressive and comprehensive approach to getting the property the attention that it deserves. Below are a few of the exclusive marketing tactics that will drive results for your listing when you hire us.

Professional Video

Many of today’s home buyers prefer to tour homes virtually before they tour it in person. We use professionally produced videos for an immersive experience to attract distant buyers.

  • Full-motion video with narration published to YouTube
  • Professional interactive floor plans
  • Virtual property tour published with your listing on MLS, Zillow, Trulia, Realtor.com and brokerage websites nationwide

Professional Photography & Staging

Before After Photos

Professional photography and staging can make all the difference in how potential buyers see your home for the first time. We use a preferred professional real estate photographer to show off your property’s best qualities.

To ensure the “wow factor”, we also pay for a professional staging consultation to help buyers see themselves living in your property.

According to the National Association of REALTORS®, home buyers rated photos as the feature they used most when searching for a home.

Digital & Social Media Marketing

Technology and the internet has evolved how buyers find their dream house – the more exposure your home receives, the more opportunity you have to sell your home in the shortest amount of time for the most amount of money.

Digital Marketing
  • Professionally written property description to optimize your listing for SEO and psychology to attract the best buyers
  • Dedicated property website to drive buyer’s attention online
  • Targeted social media marketing using Facebook & Instagram advertising to attract qualified buyers
  • Your listing will be syndicated to over 400 websites for maximum digital exposure

Buyer Targeting & Networking

We identify potential home buyers for your property and develop targeted marketing campaigns in addition to promoting through our agent network.

Networking
  • Neighborhood phone prospecting to find the best local buyers
  • We place calls to all contacts, past clients, and current buyers in our database to alert them of your listing
  • Email blast to local agents that compels them to bring their buyers
  • Promotion of the property at the weekly company sales meeting to attract showings

Extended Marketing

  • Yard signs and directional signs to draw attention from neighbors and people passing through
  • Public and private open houses to generate interest on a small and large scale

Luxury Marketing Services

Our luxury listing advertising program is designed to go above and beyond anything offered by any other agent or broker in quality, sophistication and depth.

What Our Clients Say

“We had a great experience with Alan. We interviewed multiple real estate agents and went with Alan. We had a unique property that was hard to value. He was very professional and had a marketing plan already prepared the first time we met with him… We were pleasantly surprised and thrilled that we had multiple offers and sold our home well above list price.”

– Zeus A.

“Alan is by far the most amazing realtor my husband and I have ever used. If you are not working with Alan, then you’re not getting the best possible experience. He is professional, knowledgeable, and is always available to answer any questions!”

– Brittany A.

“After trying to sell our house for 5 years and 2 different real estate agents, Alan was a breath of fresh air. His methodical yet personal approach gave me confidence that this time we would sell the house. Due to his marketing methodologies we had more showings in 1 month than we did all the years the house was on the market!”

– Leona L.